Misguided Labs: creative software in progress

Misguided Labs is an independent creative software studio in New York, exploring products, tools, identities and digital experiences. Good ideas don't always look sensible at first, so we took a wrong turn on purpose: the same senior-led research, design and engineering, a new name and a new site. We design, engineer, break and rebuild software, products, identities and strange ideas, for startups and the people who start them. No map required. What you are looking at is the cover. The new site is being built behind it, one experiment at a time. Until it lands, the address at the foot of this page reaches a person who writes back.